Category Archives: Nature’s Variety

M.I. Industries

Natures Varety Recall – Plastic in Foods

So, now we have yet another issue with one of the “Better” companies foods. http://www.naturesvariety.comnews/60
 YA’ know, since 2006-2007 since I have been studying and learning all about pet foods and the companies who make them, I have been asked “which foods/companies are safer”? OR “Which foods/companies are the better”? I used to say, “Well there are a few “Better” ones! But now I Can’t say that – All I Can say is that I do not trust any of them and every time something bad goes on with them they always have some excuse! It’s ridiculous!

Quality Announcement

Nature’s Variety News – February 15, 2013


Nature’s Variety has announced a voluntary recall of one batch of Instinct® Raw Organic Chicken Formula with a “Best if Used By” date of 10/04/13. This action is being taken because pieces of clear plastic may be found in some bags and could cause a potential choking risk to pets. The source of plastic has been identified and the issue has been resolved.

The affected product is strictly limited to a single batch of Organic Chicken Formula with the “Best if Used By” date of 10/04/13. This includes:

• UPC# 7 69949 60137 1 – Instinct Raw Organic Chicken Formula medallions, 3 lbs. bag
• UPC# 7 69949 70137 8 – Instinct Raw Organic Chicken Formula medallions, 27 lbs. case
• UPC# 7 69949 60127 2 – Instinct Raw Organic Chicken Formula patties, 6 lbs. bag
• UPC# 7 69949 70127 9 – Instinct Raw Organic Chicken Formula patties, 36 lbs. case

The “Best if Used By” date is located on the back of the package below the “Contact Us” section. The affected product was distributed through retail stores and internet sales in the United States and Canada. No other products were impacted.

Nature’s Variety became aware of a potential issue after receiving a consumer complaint. The source of the issue was identified and resolved. To date, there have been no reports of harm to dogs or cats.

Reed Howlett, CEO of Nature’s Variety, stated, “At Nature’s Variety we take quality and safety very seriously. We believe that under all circumstances, the health and safety of pets comes first.”

Consumers feeding the affected product should discontinue use and monitor their pet’s health, and contact their veterinarian if they have concerns. Consumers who have purchased one of the above products can obtain a full refund or exchange by either returning the product in its original packaging or bringing a proof of purchase back to their retailer.

Consumers with additional questions can call the Nature’s Variety Consumer Relations team at  1.888.519.7387  Monday through Friday, 8:00 a.m. to 5:00 p.m. CST. Or, click here to email us directly.

For media inquiries, please contact Jeff Dezen at JDPR by phone ( 864.233.3776 , ext. 11) or email (

Natures Variety Recall 2012-07-12

Nature’s Variety News – July 12, 2012

Nature’s Variety has issued a nationwide voluntary recall
on Prairie Beef Meal & Barley Medley Kibble for Dogs

Nature’s Variety has initiated a voluntary recall of its Prairie Beef Meal & Barley Medley Kibble for Dogs due to an off-odor smell that may develop over time. This product is not contaminated in any way, but some products are not remaining fresh for the shelf life of the product.

Reed Howlett, Nature’s Variety CEO, stated, “At Nature’s Variety, we make every effort to ensure that all of our products meet the highest quality standards. We’ve found that some bags of Prairie Beef Meal & Barley Medley Kibble for Dogs have an off-odor smell. To be sure that our consumers only receive the freshest and highest quality product possible, we have decided to voluntarily recall all Prairie Beef Meal & Barley Medley Kibble for Dogs from the marketplace.”

The products impacted are listed below:

• UPC# 7 69949 60420 4 – Prairie Beef Meal & Barley Medley Kibble for Dogs 5 lb
• UPC# 7 69949 60425 9 – Prairie Beef Meal & Barley Medley Kibble for Dogs 15 lb
• UPC# 7 69949 60430 3 – Prairie Beef Meal & Barley Medley Kibble for Dogs 30 lb
• UPC# 7 69949 60432 7 – Prairie Beef Meal & Barley Medley Kibble for Dogs 3 oz sample

No other Nature’s Variety products are affected.

Consumers who have purchased one of the above products can obtain a full refund or exchange it for a different variety by either returning the product in its original packaging or bringing a proof of purchase back to their retailer.

Consumers with additional questions can call our Consumer Relations team at at 888.519.7387. Or, consumers can click here to email Nature’s Variety directly.

Nature’s Variety-General-Contact

Nature’s Variety

Nature’s Variety (Offices)
6200 N 56th St
Lincoln, NE, 68504
Phone: (402) 466-8303 (888) 519-7387

Just a Note. ~ I did some research (back in 2007) and found that the Dry is outsourced to Chenango Valley Pet Foods, Inc. 8 West State Street Sherburne, New York 13460 PH: 607-674-2121
Wet is outsourced to Pied Piper I read somewhere that some was also manufactured by Menu food, but may not be now.

2009-03-02-My Recent letter to NV & Response – Now Propriatory

From: Pamela Brander Myers
Sent: Sunday, March 01, 2009 9:17 PM
To: Customer Service
Subject: Updating information


I have been feeding your Instinct to my two cats. One is 11 and the other is 12. One (the 11 year old) is doing fine on it and the other is having trouble digesting it. I think it is just too rich for him, at his age. I am am going to go to your Praire Line and see how they do on that.

I am wondering though if you are still out sourcing your dry foods to the Pied Piper and wet foods to Chenango Valley Foods?

Also, I believe you had some manufactured at Menu ?

Thank you

Nature’s Variety -RESPONSE

From: Customer Service []
Sent: Monday, March 02, 2009 12:09 PM
To: Pamela
Subject: RE: Updating information

Dear Pamela,

Thank you for emailing! Because this is proprietary information, we do not release specific information like this. We can tell you that all of our diets are manufactured here in the U.S. Our kibble in Texas, our canned in Kansas and our raw diet in Nebraska. We no longer use Pied for any manufacturing.


Customer Service

Nature’s Variety




From: Pamela Brander Myers
Sent: Monday, March 02, 2009 1:14 PM
To: ‘Customer Service’
Subject: RE: Updating information


I am really sorry to hear that your full disclosure practices and information has now become *secret* !

In the past your company was so open and forth coming as to inquiry, which drew a lot of consumers to trust your foods and manufacturing process, even during the 2007 recalls.

As a result of this lack of information concerning your manufacturing of your foods, I will no longer be feeding Nature’s Variety to my cats.

How sad that such a previously forthcoming company, is now falling in line with all the rest of the *pack* !~

Pamela Stoker Brander Myers

NOTE:   I received no response from this, but another consumer received this response when she wrote to them expressing her disappointment in their lack of full disclosure.



Thanks for emailing. We do disclose where our ingredients are from, whenever this questions is asked. We do no release information about about our manufacturing partners as part of our agreements with them and they, with us. We can tell you that all food is manufactured in the U.S. and NV is involved in the process from start to finish to insure Quality, consistency throughout.

Customer Service
Nature’s Variety

2008-12-22-M.I. Industries (NV) sues Chenango Valley Pet Foods

M.I. Industries sues New York pet food maker
SOURCE: The Lincoln Journal Star

Monday, Dec 22, 2008 – 03:59:42 pm CST

M.I. Industries, a pet food manufacturer in Lincoln, is suing a New York supplier for more than $500,000 to recover damages caused by allegedly adulterated pet food.

In a lawsuit filed in Lancaster County District Court, M.I. Industries accused Chenango Valley Pet Foods of delivering substandard pet food that made animals sick and that M.I. said it had to recall.


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2008-07-24-Medallion Photos

This is how they should look once you have them open and in the freezer. When I bought them, they were a bit more PINK in color. They do get a *bit darker* as time progresses…. At the store, I open each bag I am planning on buying *BEFORE* I leave the store! The actual person waiting on me the first time I went to purchase them taught me to do this! The reason she gave was that they had previous trouble with the *floor freezer* and had to move all the packages to the back freezer which was not accessible to the public. So *they* have to pick out the bags for me!

Since then, I have made a second trip to the store~ and purchased two more bags~ I also opened these and in one of them (beef), the medallions were not only DARK BROWN, but were also covered in ice and frost! I told them I would not take this bag and asked them to please go get another one! Well, they did not have another beef! So *that bag* was the last one they had of that meat! So, that tells me that it may have been around awhile ~!

So far, I have purchased Rabbit, Venison, Chicken and Lamb! They *all* look exactly alike in color and texture! None of them were dark brown or covered in ice and frost or looked freezer burned! By opening them at the store, I save myself the trip back to the store…and *probably* since they have been opened , they cannot sell them to anyone else, which is good as they are not as fresh as they should be! IMO…

The company tells me that they are good from one year from the date on the packages, which can be found on the lower corner of one of the sides. (A small white sticker)

My issue for opening the bags before I pay for them and leave the store, is that I am quite confident that the hourly paid employees are NOT DILIGENT as to rotation! And, even if they were…….when people are digging for the right flavor that a customer asks for, or if there is a freezer on the floor accessible to customers, then they will be continually getting all mixed up anyway as people move them around, looking for the flavor they want.…… So, I always check that date as well………..

Each one of these medallions is 1 OZ The reason you do see a bit of frost on these is because we have been opening and closing the packages for two weeks now….and perhaps not always careful to push out air and make sure they are completely resealed.

This to see how it looks when it is cut up….I took this just before I fed it to LIL-LEA .

There are two 1 OZ medallions here which takes exactly 15 minutes to thaw, at room temp to the point of being a tiny bit firm for cutting. If you want it a bit firmer, you would have to cut it sooner.



2008-04-03-NV Withdraws some Prarie Lamb Meal For Cats


Prairie™ Lamb Meal and Oatmeal Medley for Cats

Information for our Customers

Nature’s Variety has withdrawn distribution of Prairie Lamb Meal and Oatmeal Medley for Cats with the “best if used by” dates of 12/20/08 and 1/25/09. If you purchased a bag of Prairie Lamb Meal and Oatmeal Medley for Cats with those specific “best if used by” dates, please return it to the store for a replacement or refund. The “best if used by” dates are located on the back of the package.

Please be assured, this withdrawal does not involve health risks to cats. At Nature’s Variety, we want to insure that all of our products meet our high quality standards. We have found the affected products to be unacceptable because to the following reasons.

* The products with a “best if used by” date of 12/20/08 have an unacceptable level of oxidized fat. Oxidation may create an unusual odor. It is very likely that you will notice the smell immediately and that your cat would be sensitive to the smell and will not attempt to eat this food.
* The products with a “best if used by” date of 1/25/09 have an unacceptable appearance – this kibble is quite crumbly and very dark in color. Again, this unusual appearance will likely be instantly evident to you, and it is unlikely that your cat would eat this food.

Our distributor and retailer partners have been notified of this issue, and we have prevented some from ever reaching your retail store shelf. If, however, you have purchased one of these affected products, please return it to your retail store for a full refund or replacement.

The issues described here relate to our previously identified production challenges during late-2007 and early-2008. As explained previously, we have taken multiple action steps to continually improve and assure the quality of our products for your special pet.

We regret this situation, and we apologize for any inconvenience it has caused you. If you have any questions or concerns, do not hesitate to contact us by clicking CONTACT at the top of this page. Someone from our team will be happy to respond to you as quickly as possible.