Brooklyn, NY (PRWEB) January 27, 2011
On March 1st, Hanna Mandelbaum and Alison Wiener, owners of Evermore Pet Food, Inc., will put their mouths where their money is… their dog food. Dubbing the campaign Evermore Me—a tongue-in-cheek reference to the 2004 hit film Super Size Me—the two will subsist exclusively for one month on their human-grade, gently cooked dog formulas and recipes made only from the whole-food ingredients in their food. They will extensively document the process and its results on their company website.
“This is not about the shock value of eating dog food,” says Wiener. “We want to stand behind our claims by demonstrating the integrity of our products.” Evermore sources only high-quality ingredients, including