2008-01-21-Natura’s Response to my letter/questions 1/17/08

Just a Note. ~ This post is as it was received, unedited, (other than the addition of paragraph numbers and a spelling error correction in the subject line with the Word CONCERNING). I have numbered the paragraphs for conversational purposes……to make it easier for those who choose to comment on a particular paragraph to do so……~

From: Customer Service [mailto:custserv@naturapet.com]
Sent: Monday, January 21, 2008 4:33 PM
To: Pamela Brander Myers

Dear Pamela,

#01) The answers to most of your questions are all on our website at www.naturapet.com But to help in assisting you at this time I will note the following response.

#02) No pet food company in the world makes natural pet foods like Natura. We use only ingredients you’d eat yourself: quality meats, whole grains, fresh fruits and vegetables, and complete vitamin and mineral supplements. For us humans, a diet of natural, wholesome food is essential to living a long healthy life. We believe this fundamental principle is true for your pet, too.

#03) All of our human grade dog and cat foods are carefully cooked and tested to ensure consistent nutrient quality and enjoyable texture and taste. All of the ingredients used in our pet foods are tested to make sure they are hormone, antibiotic and pesticide-free. And we never add artificial ingredients, chemical additives, by-products or fillers of any kind.

Pet Food Safety and Quality Control

#04) Because we use only the highest quality human-grade pet food ingredients in our dog and cat foods, we apply the highest quality manufacturing guidelines to our production process. There are no shortcuts here. We follow the strictest of pet food manufacturing guidelines to ensure we deliver a product that sets the benchmark in the industry. That’s what your pet deserves.

#05) Natura Pet Products has received certifications from the following four organizations:
American Institute of Baking(AIB) Superior rating certification – “…high AIB ratings confirm a manufacturer’s commitment to excellence,” – WDJ February, 2006.

#06) USDA Organic Production Certification – A National Organic Program certifier has approved the facility and its procedures through rigorous inspection and auditing. (Natura’s baking facility is certified by OneCert)

#07) USDA APHIS (Animal and Plant Health Inspection Service) Registered – APHIS registry certifies that Natura purchases all of our meats from USDA registered suppliers who follow all USDA regulations for safe meat handling.

#08 ) ISO Quality Management System 9001: 2000 compliant: – An internationally recognized and highly respected system of quality management.

#09) In addition to our accreditations, Natura employs our own standards of quality. We own and built our own facility for dry dog and cat food and are in the process to own our own canning facility. Before any of our pet food is shipped, it must pass 121 quality-control checks.

#10) This isn’t just pet food. This is the foundation for your pet’s long-term health. We want to be sure we provide him or her with the best pet food on the market, manufactured in the best way possible.

#11) Natura does not source any ingredients from China. However, even though we are committed to eliminate Chinese sourced ingredients from our formulas, the reality is that there is a world wide shortage of some of our vitamin premix components which leaves us in the position to have to rely on Chinese supplies to make sure that our formulas are complete and balanced. Since our pledge in March, we have made progress to source our ingredients from the USA and/or from Europe without regard for the additional cost; but we realize now that it will be impossible for us to be able to guarantee that our formulas are free from Chinese-sourced ingredients in the near term.

#12) But please rest assured that we have taken every precaution possible to ensure the purity and safety of all the ingredients in our food, paying special attention to those from China. We have detailed information about the exact origin of each ingredient and certificates of analysis to guarantee purity. And don’t forget that Natura continues to execute our industry-first testing protocols for both cyanuric acid and melamine in our finished products as well as vitamin premixes. We will continue to work hard to honor our commitment to eliminate Chinese-sourced ingredients from our products, but in the meantime you can be 100% sure that all Natura products are safe and free from contamination.

#13) Rendering is the process by which the moisture and fat are removed from animal tissue making them “meals.” All “meals” are rendered, some “meals” are good, and some are bad. You should look at the word that precedes the word “meal” to find out the protein source that is being used. If it says “chicken” or “lamb” before the word “meal”, then you can be sure that the “meal” is made from whole lean muscle tissue from that specific source.

#14) Natura always uses single source meats for our protein sources. Our “meals” are always preceded by a specific meat source like chicken or lamb, venison, herring etc… WE DO NOT PUT ANYTHING IN OUR PET FOOD THAT WE WOULD NOT EAT OURSELVES. We do NOT use any meat source from the 3D’s. ONLY HUMAN GRADE .

I hope I was able to answer all your questions. If you should have any other questions please do not hesitate to let us know.
Thank you,
Vicki Lane
Customer Service


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